Online gaming operator 32Red has signed a new agreement to sponsor the Late Night Film on Film4, the dedicated digital TV channel owned and operated by the UK’s Channel Four Television Corporation.
The twelve-month partnership, for a six-figure deal, will see 32Red’s flagship online casino brand sponsor both the 11pm and 1am film every night of the week on Film4, one of the biggest dedicated film channels with a weekly reach of over 12m individuals.
The operator will use animated idents comprising of casino related imagery presented as an homage to graphic designer and Academy Award winning filmmaker Saul Bass, best known for his design of motion picture title sequences, film posters and corporate logos.
Channel 4’s partnership leader Rob Ramsey said: “We are delighted to welcome 32Red on board as a sponsor of Channel 4. The 'Late Night Film' is very popular with our audience and we believe this partnership will be a great success.”
Mark Quayle, 32Red’s head of marketing, added: “We are thrilled to sponsor the Late Night Film on Film4. It was an obvious choice for us. It is the first of many major TV sponsorships for our flagship brand, 32Red Online Casino.
“We are confident that the association with such a strong brand will hugely increase the awareness of 32Red in the UK."