Marketing News

Sweden’s Net Entertainment has launched a selection of its top performing online and mobile games on following the signing of a partnership agreement last month.

The games are now live on William Hill’s online casino tab, with further games to be deployed over time.

“We are thrilled to be live with William Hill,” said Björn Krantz, Net Entertainment’s chief of global marketing and managing director of the company’s Malta subsidiary. “We have worked closely together to ensure this successful integration and commercial launch. This is an exciting day for William Hill’s players.”

Since ending its exclusive partnership with Playtech, William Hill has added online casino content from the likes of Bally Technologies, Microgaming’s Quickfire, and now Net Entertainment.

Shares in Net Entertainment AB (Co. Data) (OMX:NET-B) are currently trading up 0.41 per cent at SEK121.00 per share in Stockholm this morning, while shares in William Hill plc (Co. Data) (LSE:WMH) are trading at 406.30 pence per share in London.