Canada’s Amaya Gaming Group will bolster the suite of products available through its Casino Gaming System (CGS) by launching the full portfolio of products developed by 3D games developer BetSoft Gaming.
The partnership will allow operators using the CGS to add BetSoft’s games to their sites with no additional integration, allowing customers including Stan James, Betsson and Caesars Interactive to offer a wider range of desktop and mobile games to customers.
Amaya chief executive David Baazov described BetSoft’s 3D slots as “some of the most memorable and engaging in the industry.”
“Their dedicated focus on producing exceptional mobile games complements our product strategy & we look forward to distributing them to our customer base,” he explained.
The deal continues Amaya’s strategy of complimenting its own games with third-party content, having previously partnered with the likes of Novomatic, Aristocrat and SHFL Entertainment.
BetSoft’s director of business development Adam Daniel described Amaya as “a natural choice of platform partner,” adding that he was “looking forward to working closely with the team at Amaya to greatly increase the value they bring to their operators and players.”
Gibraltar-licensed operator Stan James will be among the first to go live with BetSoft’s products via the platform. The company’s iGaming product manager Pritash Parmar commented that the mix of proprietary products alongside third-party games made Amaya “an ideal partner to work with.”
“BetSoft Gaming’s 3D content will be a solid addition to our exhilarating games portfolio for both online and mobile devices,” Parmar said.