Mobile social gaming company Ruby Seven Studios has agreed a partnership with Dallas-based sweepstakes marketing provider CataBoom to offer its players cash prizes in a bid to differentiate its offering.

Ruby Seven will first launch a sweepstake prize in its Video Poker with Pirates title, with plans to roll out cash prizes across its portfolio of over 20 games, to players in selected US states. It will initially go live with a prize of $5,000, with CataBoom’s Prize SDK solution allowing developers to offer players the chance to win amounts of up to $1m in their games.

CataBoom president Tony Ebert said its solution allows products to “rise above the competition,” acting as a marketing hook to bring in new players.

The launch is part of Ruby Seven’s drive to bring in elements of land-based casino gaming to its social casino titles, having already partnered with bricks-and-mortar game manufacturer Bluhare Studios to launch TimeQuest slots across the Facebook, iOS, Android and Amazon platforms.

Ruby Seven chief executive Michael Carpenter said the partnership would enable his company to “innovate exciting wins in [its] social casino games.”

“Through CataBoom sweepstakes, we can offer our players that enticing chance to win sweepstakes prizes, coupled with a great social gaming experience,” Carpenter added.

Founded in 2012 by former PopCap vice president of social product operations Michael Carter and Jugul Thachery, founder of Indian casual games studio ChaYoWo Games, Ruby Seven maintains offices in San Francisco and the Indian city of Kochi.

Its new partner, CataBoom, a subsidiary of promo marketing specialist SCA Promotions, has previously partnered with monetisation company PaeDae and app developer Thrust.

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