William Hill's affiliate programme Affiliates United is to be migrated to the NetRefer Affiliate Management System, ending the programme's long-term deal with Playtech.
The migration is to take place on December 1st and will be followed by the launch of a new Affiliates United site.
It is designed to allow William Hill’s affiliates to gain access to “the most secure, reliable, flexible and user-friendly management system available,” the operator explained in a note to its affiliate partners.
“The Netrefer system is the most reliable we could find on the market, and while choosing it over other systems we had our affiliates' needs in mind,” Affiliates United’s head of affiliation Nadav Linden explained. “I'm sure affiliates will get a lot of benefits from this move.”
The move ends the programme’s long-standing partnership with Playtech, which was established in December 2008 through the now terminated William Hill Online joint venture between the companies.