A banner ad featured on 888’s casino site describing its VIP programme as the “best” available has been disputed by PokerStars operator Rational Group, with UK advertising watchdog the Advertising Standards Authority (ASA) upholding the Isle of Man licensee’s complaint.

The ad on the 888casino site claimed that the operator’s VIP programme was the best around, with further text describing its special offers as “the best VIP promotions anywhere.” A final message added: “Our High Rollers enjoy the best benefits, bonuses, promotions and exclusive event offers anywhere online.”

These claims were disputed by Rational Entertainment Enterprises (Rational Group), which brought the matter to the ASA, querying whether they were misleading and could be substantiated.

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