A demo version of a promotional game offered by Gibraltar-licensed operator 888 has been banned by the UK Advertising Standards Authority (ASA) after it was deemed to give players unrealistic expectations of how frequently they would win when playing the actual game.

Players were able to play the Wild Gambler promotional slot in demo mode on the website media.888.com with £50 in free spins. By matching a line of symbols, players were awarded wins which could not be cashed out. They were then presented with a call to action to “win huge jackpots for real.”

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