London-listed betting and gaming operator Ladbrokes has rolled out a selection of mobile casinos games from Swedish supplier Net Entertainment following an agreement between the companies earlier this year.
The newly-launched mobile products are part of Net Entertainment’s Touch series of products and will be followed by the release of desktop games “in the very near future,” with further games to be rolled out in phases.
“Ladbrokes is one of the world’s leading betting and gaming enterprises and we are very pleased that our close cooperation to secure the efficient integration and commercial launch of a selection of our best of breed online casino games has been so successful,” said Net Entertainment Malta's managing director Björn Krantz. “Over the past year we have increased our presence in the UK market to continue our strategy of developing solid and long-term business growth alongside our global gaming partners.”
Net Entertainment has also partnered with Ladbrokes’ main rival William Hill, launching a selection of online and mobile titles in October, one month after agreeing a deal.
The mobile launch continues Ladbrokes’ revamp of its online offering, which has seen it launch a new Playtech-powered Vegas tab and a betting exchange product.
Last week the operator announced two deals to enhance its mobile products, partnering Chelsea Apps Factory to accelerate the development of a sportsbook app, and working with mobile marketing specialist Velti to increase land-based retention rates.
Shares in Ladbrokes plc (Co.Data) (LSE: LAD) were trading at 174.80 pence per share at 09:37 GMT in London this morning, while shares in Net Entertainment AB (Co.Data) (OMX:NETB) were up 1.17 per cent at SEK130.25 in Stockholm.