William Hill’s affiliate programme Affiliates United has successfully completed its migration to NetRefer’s Performance Management Suite, ending the operator’s long-term deal with former joint venture partner Playtech.

The new affiliate programme is described as offering “state of the art functionality” with managed online hosting, media tracking, customer support and account management solutions, as well as tailored reward plans and a range of marketing solutions.

The decision to end William Hill’s deal with Playtech after five years was announced last month, with the migration originally scheduled to take place on December 1st.

William Hill and NetRefer have now successfully launch William Hill’s Affiliates United program through NetRefer’s Performance Marketing suite.

Schraga Mor, managing director of William Hill Online’s marketing division, described the relaunch of Affiliates United as “a very important chapter in [its] business,” adding that he was “very excited to be working with the industry leaders in affiliate marketing to ensure all our esteemed affiliates and marketers are provided with the leading edge solution in the business.”

“We are proud to have selected NetRefer as trusted partner for our marketing solutions,” Mor said.

NetRefer chief executive Julian Buhagiar commented that it had been “a a pleasure to work closely with the marketing and technical teams at William Hill Online.”

“Our goal is to ensure all the affiliate team as well as their affiliates are provided with a fully configurable rewards engine, clear and flexible reporting, in-depth analytics as well as user friendly dashboards available in over 99 languages to ensure market reach and localisation for William Hill’s entire online brand,” Buhagiar said.