Gibraltar-based online gaming operator 32Red has launched a mobile version of its core casino product in the Italian market, with the app now available for iOS and Android smartphones and tablets.
The Microgaming-powered app comes with a number of the operator’s most popular games, including blackjack, roulette, and a selection of slot games including Thunderstruck, Mermaids Millions and Tomb Raider.
32Red claims the app has enhanced graphics and optimised sound to create as strong a gaming experience as possible for Italian players. The mobile offering also comes with an instant cashout feature.
Those who access the site site on their devices will be automatically redirected to a mobile variant of the site, allowing users to log into their accounts, a company spokesman explained.
“For our customers it will be like having a real casino in their pocket, where they can enjoy the variety of games offered by 32Red at any time of the day, and wherever they are."
32Red has been active in the Italian market since the fourth quarter of 2012, generating revenue of £1.3m in its full year figures for 2013.
In a trading update released last week, the operator revealed that revenue in the second half soared 84 per cent compared to H1 as customer awareness of the offering grew. While the operator admitted that yield per active player was significantly less than its established, UK-facing business, it said that Italian revenue would grow naturally as the market develops and new products are licensed.