UK advertising watchdog the Advertising Standards Authority (ASA) has warned Bet Butler that text appearing on the betting concierge’s website must be removed after claims it made were found to be unsubstantiated and misleading.

The website,, featured text on on its ‘How it Works’ page that claimed the company’s patented technology compared odds with more than 60 different bookmakers, allowing Bet Butler to offer the best available price in the market.

Further text stated that the site offered the best price, adding: “Delivering you the best odds and the best price on your bet.”

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