Betfair has continued its drive to converge its sportsbook and exchange offerings, describing the launch of its Price Rush feature as the latest in a series of innovations to support the project.

Price Rush is a new feature that allows bettors to offset a fixed-odds bet by placing the same wager on the exchange, offering better value to the customer, with no commission to be charged on winnings.

Speaking following publication of the company’s third quarter results yesterday, Betfair chief executive Breon Corcoran said that Betfair was trialling the product for racing – it is currently only live for football in the UK – but added that it was still “at a very early stage.”

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