Marketing News

Online gaming software supplier Yggdrasil Gaming has signed a deal to supply a selection of casino products to, a site owned by Malta-based holding company Panda Media.

Yggdrasil will supply Videoslots with its full portfolio of 25 lottery and casino games, including its video slot Winterberries, and the mobile-optimised Jokerizer game. will also launch the supplier’s daily lottery draw game Lotto7, offering a €2.5m prize. launched in 2011, and aims to carve out a niche with a focus on customer service, player care, as well as loyalty and rewards. It offers a 25 per cent no-strings-attached cashback offer to customers as part of a drive to offer an “unforgettable casino experience”.

The company is owned by Panda Media, which also operates, which targets Australian customers. It has seen its team grow to 18 employees since its establishment, and plans to double its headcount by the end of 2014.

Yggdrasil chief executive Fredrik Elmqvist said that his company would only work with operators that have “a strong vision and that bring something new and interesting to the market.”

He said the companies share the same ethos and with an experienced team, “tick all the right boxes” as an ideal partner for Yggdrasil. chief executive Alexander Stevendahl said he was “delighted” to launch Yggdrasil’s games, which he described as “a truly great addition to [the operator’s] portfolio.”

“We firmly believe that Yggdrasil will soon become one of the strongest games providers in the industry,” Stevendahl added.

The deal marks the fourth partnership to be signed by Yggdrasil since the start of the year, following deals with Mr Green, LeoVegas and Vera&John.