Gibraltar-licensed casino games developer Realistic Games has embedded its blackjack and roulette games into Paddy Power’s iPad sportsbook app, ahead of next month’s popular Grand National horse race.
The games are now live in the app, with Realistic claiming the launch is an industry-first. It allows users to switch between the betting slip and table games without leaving the sportsbook or transferring money into a different wallet.
The launch comes as part of a roll-out of new functionality ahead of the 2014 Grand National, due to take place at Aintree Racecourse on April 5th. It is designed to bring new customers to the casino products.
Realistic commercial director Andy Harris said that the Paddy Power team had been equally excited by the idea, and after the supplier had delivered a prototype the companies had worked closely together to ensure the products were delivered in a short timeframe.
“We’ve felt for a while that embedding games in iPad sportsbooks, and blackjack and roulette in particular because of their resonance with sports customers, was an idea with great potential,” Harris explained.
“We knew that some of those customers are not always keen to migrate between betting and gaming sites and are often put off by having to move their money to other wallets,” he continued. “This solution negates both issues.”
“We’re both delighted with the outcome and hope it provides Paddy Power with a big cross-sell boost for major forthcoming events like the Grand National and World Cup,” he concluded.
The launch follows last week's news that the supplier has hired Abid Riaz to head up the company's new Gibraltar office. Riaz, who arrives from Betsson, joins after the company secured a B2B Remote Gambling Licence earlier this month, designed to help it expand its client base.