The Caesars Interactive-owned brand World Series of Poker (WSOP) has agreed a deal to become the official online gaming partner of professional ice hockey team the New York Rangers.
The deal sees Caesars becomes the second online gaming operator in New Jersey to sign a partnership with a US sports team following in the footsteps of rival bwin.party.
The operator will promote the partnership by automatically entering all New Jersey players that make a deposit on the WSOP.com site into a special prize draw, giving them the chance to win a number of prizes including match tickets, team jerseys and a home visit from a former Rangers player.
In addition, for New York Knicks fans in New Jersey, CaesarsCasino.com is offering a special “Jersey” promotion where entering “KNICKS” as the bonus code gives them a chance to win an authentic jersey.
“We look forward to being part of the stretch run and educating tri-state area Rangers fans on this exciting new offering available to both residents and visitors in New Jersey,” said CIE vice president of marketing and Brand Michael Staskin. “We will show Rangers and Knicks fans just how easy it is to score from home on WSOP.com and CaesarsCasino.com.”
From March 23rd to April 5th, customers can enter the “WSOP.com Rangers Homecoming Sweepstakes” that includes opportunities to win game tickets, autographed memorabilia and VIP experiences.
“We are excited to have the Rangers partner with this brand new category and industry leader WSOP.com to provide our passionate and loyal fans the opportunity to win some very unique experiences and prizes,” said Dave Howard, president, MSG Sports, a division of Madison Square Garden Company.
To bring the message about the new online gaming opportunity home for those within New Jersey borders, the Rangers and WSOP.com plan to host a viewing party in Hoboken for the March 26th game against the Philadelphia Flyers.
As part of this partnership, CIE’s online gaming websites will also have a presence at home games, including branding on the center-hung scoreboard GardenVision and LED ribbon boards, as well as database marketing opportunities and website advertising.
The New York Rangers are based in the borough of Manhattan, and are members of the Metropolitan Division of the Eastern Conference of the National Hockey League. One of the oldest teams in the NHL, the team play their home games at Madison Square Garden.
Caesars also has an existing partnership with another New York team, baseball franchise the New York Mets.
In February this year the pair agreed a two-year extension to their marketing and promotional agreement, which now runs until 2018. Caesars first became a Signature Partner of the franchise in 2009, and operates a hospitality venue at the team’s Citi Field stadium.
Caesars becomes the second online gaming operator in New Jersey to sign a partnership with a US sports team.
bwin.party became the first to agree sports partnerships in January, sealing agreements with basketball team the Philadelphia 76ers and ice hockey team the New Jersey Devils, state’s only sports franchise.
Under the terms of US law, basketball, baseball and ice hockey teams are allowed to establish partnership with gambling companies, though American and association football are blocked from doing so.