London-listed online payment processor Optimal Payments has finalised a partnership with the Borgata Hotel Casino & Spa in New Jersey to launch its services on the venue’s iGaming sites.

Optimal’s e-wallet solution Neteller and its Net+ Card debit card will be made available as payment options for customers on BorgataPoker.com, BorgataCasino.com and nj.partypoker.com.

The company is already active in the US through partnerships with 888, which extended its existing deal to cover the market, Caesars and Bally Technologies, having been cleared to offer its services in New Jersey in October last year.

The company’s executive vice president of business development Neil Erlick said he was pleased that the Borgata was now offering the Neteller and Net+ Card solutions to its customers.

“Our innovative new payment service provides these market leading brands with our new advanced secure payment option that will support their growth in New Jersey,” Erlick added.

Hugh Turner, vice president of finance at Borgata, described the partnership as “strategically important” for the operator.

“With Optimal Payments' Neteller service, we can increase conversions while delivering an enhanced customer experience, securely and confidently,” Turner added.

The partnership comes weeks after Optimal officially relaunched the Neteller product in the US market, having originally withdrawn following the introduction of the Unlawful Internet Gaming Enforcement Act (UIGEA) in 2006.

The company explained that the services have been launched through a federally-insured US financial institution sponsor.

Optimal has also hired former New Jersey Division of Gaming Enforcement director Thomas Auriemma as a strategic advisor to aid its growth in the market. He will offer strategic and regulatory advice on current and potential intrastate legislation for payment processors.

Related

GIQ Magazine Digital Edition