Marketing News

Online gaming technology and services provider Playtech has launched its new bingo tablet user interface which has been developed by its dedicated bingo subsidiary Virtue Fusion.

 Playtech said that it new bingo tablet user interface is designed to provide players with an “almost comparable” experience to that which is enjoyed on desktop devices. It allows users to play bingo, use chat and side games all at the same time and via a single window.

Developed by Virtue Fusion, the new interface is based on HTML5 technology with native iOS and Android versions to be rolled out in the near future.

With desktop, mobile and tablet user interfaces now available, whenever a customer visits a Playtech licensee webpage to play bingo, the site will automatically route to the most suitable platform for that user's device.  

Playtech CEO Mor Weizer said: “This new and innovative interface is definitely a game changer in the bingo space. Some of our licensees have already jumped on the opportunity to ramp-up their bingo offering with this market leading solution, with many more scheduled for launched in the next few months.

“Some licensees have also seized the opportunity to maximise player experience by adding their own branded content. I am sure many of our licensees will quickly see the benefits of this new bingo offering and its instant player appeal.”

Playtech has already launched the new interface for some of its big licensees including William Hill and Gala Coral with more licensees planned for roll-out phase in the coming months.