US gaming supplier Bally Technologies has acquired the land-based distribution rights to a selection of social casino titles currently live on New Jersey-based developer High 5 Games’ (H5G) Facebook apps.

Bally gains the rights to ten titles from the High 5 Casino and Asian-facing Shake the Sky Casino apps: Gypsy, Madame Monarch, Pasión y Fuego, Foxy Dynamite, Valkyrie Queen, Palace of Magic, Zen Panda, Night Jasmine, Silk & Steel and MISS Universe Crowning Moment.

The deal follows the companies agreeing to extend their supplier partnership in December last year following the first roll-out of H5G’s slot games repurposed as land-based games. Under the terms of the partnership H5G retains the exclusive online, social and mobile rights to the titles.

H5G has pursued a strategy of rolling out its games on social platforms in order to build brand recognition and larger audiences for the products before releasing them for land-based casinos.

Through its Facebook apps the supplier has built up huge audiences, with more than 2m monthly active users playing High 5 Casino and a further 500,000 playing Shake the Sky Casino.

The second app was launched in December last year and was described at the time by chief executive Anthony Singer as “the company's first comprehensive product for the social and mobile Asian markets.”

H5G claims the social-first strategy allows the company to analyse the popularity of its games and ensure they closely align with players’ preferences.

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