Marketing News

Stockholm-based slots developer Quickspin has bolstered its presence in the UK online gaming market through a partnership with London-listed operator Rank Interactive.

Quickspin will supply Rank with its full portfolio of video slots for use on its Mecca Bingo and Grosvenor Casino-branded sites.

Quickspin chief executive Daniel Lindberg said he was very excited to announce the company’s latest partnership.

“We have actively working on our UK entry and I am very glad to be able to add Rank to our list of renowned operators,” he explained. “The agreement further solidifies our position in the market as one of the leaders in creating high quality and innovating gaming products.”

Rank’s head of games Alex Franklin said Quickspin’s products fitted perfectly with the operator’s strategy of offering its players a “best of breed” gaming experience.

“The content from Quickspin will not only give our existing customer a great gaming experience, but also add value and competitiveness to our portfolio when attracting new players,” Franklin explained.

The deal further strengthens its client base and is the second partnership to be announced by the supplier this year after it agreed a deal with bet365 in January.

The company also works with the likes of Unibet, Betclic Everest Group and Gala Interactive, while free-to-play versions of its games are available through an exclusive agreement with Plumbee.