Swedish casino games developer Net Entertainment has rolled out a selection of its most popular gaming titles for online gaming operator bet365.

The companies signed an agreement in December last year, with the supplier rolling out its mobile and desktop games on the Vegas tab on bet365’s site.

Net Ent’s chief of global marketing operations and managing director for Malta Björn Krantz said the company was very excited and proud to have launched its games for the operator.

“I am positive that our innovative and exciting portfolio of best of breed games will be well received by bet365 and its players,” Krantz said.

The deal strengthens Net Ent’s position in the UK market, which the supplier has described as a key area for expansion.

Among the 27 customers signed up by the supplier in 2013 the largest were all UK operators, with its games live on the BetVictor, Paddy Power, Stan James, William Hill and Ladbrokes sites, and SkyBet – one of the first UK clients to sign up – still to go live.

Its games are also available to UK players on Facebook through an exclusive partnership with real-money start-up Bonza Gaming.

However Net Ent has warned that its drive to bolster its UK presence would see costs increase, noting that the “complexity and magnitude of customer specific integration work” could prove costly.

Recently the supplier has strengthened its presence in Italy’s online gaming market through a partnership with GameAccount Network, with the company’s games integrated onto the London-listed developer’s platform.

Shares in Net Entertainment AB (Co. Data) (OMX:NET-B) are currently trading down 2.20 per cent at SEK155.50 per share in Stockholm this morning.


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