Gaming software and solutions provider Playtech has announced the successful launch of its new multi-channel solution across the entire Coral betting shop estate in the UK.

The company claims that the Coral Connect programme is the first time online and retail systems have been totally unified, allowing players to use one account across all platforms.

Through the programme, customers can open an account in a retail betting shop and then use the account to place bets online or via mobile. For retail purposes, the multi-channel account can be used to place bets over the counter (OTC), play casino games on Fixed Odds Betting Terminals (FOBTs) and deposit or withdraw funds.

The multi-channel solution is already fully operational across Coral’s entire betting shop estate in the UK of 1,800 shops.

“We are extremely proud of our new multi-channel solution, which strengthens Playtech's position as an innovation leader in the betting and gaming industry,” said Playtech chief operating officer Shay Segev. “The synchronisation of online and retail systems is a significant technological achievement.

“It illustrates our commitment to providing a complete multi-channel experience to Playtech licensees, who can in turn provide their customers with the ultimate player experience across all platforms.”

Playtech said that the online-to-retail integration has allowed its IMS back office system to be synchronised with retail operations, giving operators a full customer view. An operator can now view a player's activity in its entirety, whether they are playing online, on their mobile phone or in a betting in a shop.

 “Multi-channel is a key focus of our development,” said Coral’s chief executive Andy Hornby. “With Playtech's help we have made a real step forward.”

Related