The UK’s advertising watchdog, the Advertising Standards Authority (ASA), has embarked on a review of its enforcement of gambling advertising controls in order to ensure it effectively protects people more vulnerable to gambling related harm.

The ASA said it would examine whether the rules laid out in the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) are being applied to gambling ads “proportionately, consistently, and in-line with societal expectations.”

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