The UK’s Advertising Standards Authority (ASA) bas banned an advert by Gamesys’ UK-facing Jackpotjoy.com after ruling that customers were misled about the prizes on offer during a free game promotion offered within chat rooms on the site.

The advertisement was featured on affiliate site Jackpotpro.com and encouraged players to participate in a promotional game, NYE Chat Party on the JackpotJoy site on December 31st last year.

The text of the ad stated that players had the chance “to win cash and prizes” through the game, although this was disputed by a single complainant.

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