Marketing News

In-play betting specialist Bettorlogic has expended its client base with three new high profile customers, with Betclic Everest Group, Betsson and bwin agreeing to take delivery of their in-play services.

Bettorlogic’s solutions are designed to encourage customers to continue betting by suggesting reasons for customers to bet on different markets, as well as selecting additional markets based on customer behaviour.

Its Livelogic solution provides live updates on the progress of sporting events in a bid to stimulate customer interest.

Betclic Everest and bwin have both agreed to launch Bettorlogic’s services across football, tennis and American football, while Betsson has rolled out the solution for its football markets.

The company is also beta testing a mobile app that will allow users to set up their own alerts based on their favourite matches and markets for football.

Bettorlogic chief executive Andrew Dagnall said the company’s focus on bet stimulation was beginning to pay off.

“Sportsbooks are looking for sticky products that give customers a reason to bet and our market-leading technology means our coverage is both customisable and scalable,” Dagnall explained. “There is no better endorsement of our services than signing three of the biggest names in betting and we’re absolutely thrilled to be working with BetClic Everest Group, Betsson and bwin.”

Betclic Everest is set to launch the Bettorlogic solution in the coming weeks. The operator’s product and innovation director Pascal Brouet said that Bettorlogic’s wide range of engaging content would help assist customers in making betting decisions.

“This will be on a number of sports and ultimately will be updated in real-time to cater for the increasing demand for in-play betting opportunities,” Brouet added.

The trio are among Bettorlogic’s highest-profile customers, alongside the likes of Betfred, SBOBet and Offside Gaming.