Ladbrokes has partnered with London-listed online payment processor SafeCharge to strengthen its user data security and improve customer experience.
The online betting and gaming operator has rolled out SafeCharge’s full range of payment technologies including one-click depositing, payment optimisation and PCI compliance.
“Our collaboration with SafeCharge helps us to improve customers' experience during the deposit journey with a significant relief to our regulation requirements cost and effort,” the company’s digital finance director James Bunn explained.
SafeCharge chief executive David Avgi said he was pleased to partner with Ladbrokes and offer its full suite of payment technologies and PCI descoping solution.
“Being chosen by Ladbrokes is yet another achievement for SafeCharge and demonstrates its trust in our superior technology and services,” Avgi explained. “SafeCharge is committed to continuously advancing its technologies to meet the highest industry standards across our growing client base.”
The partnership is the first to be announced since SafeCharge began trading on London’s Alternative Investment Market (AIM) last month. The company completed an oversubscribed placing, raising $125m to fund its development and expansion, as well as the acquisition of payment service providers in Asia Pacific and the Americas.
Majority-owned by Playtech founder Teddy Sagi, the company currently works with a number of operators such as William Hill, Gala Coral and Rank Interactive.