Marketing News

NextGen Gaming, the Australian games development subsidiary of NYX Gaming Group, has completed the first in a series of multi-channel slot launches for Gibraltar-licensed operator Gala Coral.

The first product to go live is the Foxin’ Wins slot, which has been rolled out exclusively for the operator’s subsidiary Coral on terminals across its retail estate through a partnership Betdigital, as well as online and for mobile devices.

A second NextGen game, 300 Shields, will also be made available for customers in Coral’s betting shops and bingo halls through the Betdigital partnership.

The partnership will also see a number of NextGen’s online and mobile slot titles launched for Coral’s UK-facing iGaming site via the NYX Open Games Server (OGS).

NYX commercial director David Johnson said he was extremely proud that the partnership with Coral had seen the companies achieve “a true multi-channel launch across land based terminals, mobile and online on day one.”

The land-based version of Foxin’ Wins, which Johnson said was the company’s most successful online launch to date, featured a modified math model for the UK slots market.

“Foxin’ Wins is NextGen’s most successful debut online slot ever,” Johnson continued. ”NextGen boast the widest distribution network of real money wagering and social slots games in the online marketplace; this extension into LBO is a natural progression with one of our closest partners.”

Coral e-Gaming director Mark Kemp said that the extension of his company’s existing partnership with NYX would allow it to support its aim of rolling out online and mobile titles exclusively available to retail customers.

“Customers will also be able to use our multi-channel wallet Connect when they play Foxin’ Wins in shops and any other channel,” Kemp continued. “We are excited to have achieved a true multi-channel launch from day1 and look forward to more releases with NYX in the future.”