Caesars Interactive-owned World Series of Poker (WSOP) has signed an agreement with DraftKings that will see the fantasy sports provider become an official sponsor of the 2014 edition of the world famous poker tournament.
DraftKings will serve as the exclusive fantasy sports sponsor of the event and will host exclusive WSOP-branded fantasy sports satellites offering free entry into the $10m no-deposit Hold’Em main event. Each prize is valued at $12,000, comprising the $10,000 entry fee and $2,000 for travel to Las Vegas.
The company’s head of marketing Anthony Pitts said that DraftKings had long understood the potential for crossover between poker and fantasy sports, describing the partnership as making “perfect sense” for both companies and the entire gaming community.
WSOP executive director Ty Stewart added that the demographics of his brand and that of DraftKings were perfectly aligned.
“This is the first deal we have made in the fantasy sports space, and we look forward to introducing our avid male audience to the DraftKings brand and product,” Stewart said.