Online gaming and betting operator Betfair has launched a new brand campaign that is due to air around the UK's World Cup coverage on ITV, which has been created by London-based creative agency WCRS.
The TV component of the campaign will be broadcast on the channel as part of Betfair’s Gold partnership deal with ITV, and will also feature online and in the press, It will feature the company’s new slogan “This is play.”
The campaign features [...]
