Marketing News

Vegas Paradise, a brand owned by Malta-licensed operator ProgressPlay, has launched an affiliate programme on the online casino affiliate network operated by Excel Affiliates.

The Excel Affiliates solution features tracking and reporting software supplied by digital marketing specialist Income Access.

Vegas Paradise features a selection of more than 300 games supplied by Microgaming and NYX Interactive, including slots, scratch cards, card games and live dealer content, with over 50 HTML5 games exclusively available for mobile devices.

“Our sole aim is to gain the invaluable trust of our players,” Vegas Paradise marketing manager Santosh Jain commented. “We want to be known and rated highly as the most trusted and respected brand in the industry and we will strive hard to achieve that.”

He said that this goal fit with that of Excel Affiliates, which Jain described as one of the most trusted affiliate programmes in the online casino sector.

Excel Affiliates launched in February this year, and counts the likes of Winneroo Games, Hippozino and Conquer Casino among its partners.

In related news, Malta-licensed Dong Casino has launched an affiliate programme in partnership with Income Access.

“We’re delighted to be able to offer our affiliate marketing technology to a brand as prestigious as, which focuses on the rapidly growing Asian market as well as Europe,” Income Access chief executive Nicky Senyard said of the launch. “The brand will provide affiliates with important opportunities in both these leading global gaming markets.”

Dong Casino is powered by OddsMatrix, a sportsbook solution supplied by EveryMatrix.