Swedish slots developer Quickspin has expanded its presence in the UK online gaming market with a deal to supply its content to Ladbrokes.

The agreement will see the full portfolio of Quickspin games rolled out under the Ladbrokes Vegas tab, as the Brtiish operator continues to revamp its iGaming offering in partnership with Playtech.

Commenting on the deal, Quickspin chief executive Daniel Lindberg said: “Ladbrokes is one of the most reputable operators in the UK and we’re very proud to see our games form a part of their offering.”

Ladbrokes' head of product Richard Poole added that the operator is committed to providing customers with the “best and most engaging content” and said that Quickspin “fits perfectly into this strategy.

“Adding their content to our Vegas tab will further strengthen our position online and enable us to attract and maintain players,” he explained.

The Ladbrokes deal further expands Quickspin's business in the UK, a market which the company had identified as a key target for 2014.

 

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