BetfairCasino, the New Jersey licensed iGaming brand of the UK-listed operator, has signed a deal to become the official and exclusive online gaming sponsor of Live Nation New Jersey, a division of entertainment business Live Nation Entertainment.

The deal sees BetfairCasino partner four New Jersey venues, the PNC Arts Centre in Holmdel, Susquehanna Bank Centre in Camden and two venues in Asbury Park.

New BetfairCasino players will be able to earn Live Nation Concert Cash or Ticketmaster Ticket Cash vouchers on making a deposit, for cheaper concert tickets.

The operator is also offering players the chance to win credit for the site, and money off concert tickets at each of the four venues.

“We are excited to be able to work with venues like PNC Bank Arts Center and Susquehanna Bank Center on this great program to introduce thrill-seeking music fans in New Jersey to BetfairCasino.com with a unique and engaging experience both online and onsite,” said Don Ryan, senior vice president of gaming at Betfair US and general manager of BetfairCasino.

“The rush of seeing your favorite artist or band live is something we find very synergistic to the rush of playing your favorite casino games online – anytime and anywhere in New Jersey,” Ryan added.

Live Nation’s senior vice president of venue sales Andy Peikon said the deal would allow his company to engage with online gaming customers in New Jersey.

“We know these are people who like to have fun, and the Live Nation Concert Cash and Ticketmaster Ticket Cash promotions are a great way to get folks out to fantastic concerts at amazing music venues in the Garden State,” Peikon explained.

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