Pariplay, a subsidiary of GMS Entertainment, has agreed a worldwide licensing agreement with entertainment rights management company C3 Entertainment to launch a new slot game featuring iconic comedy characters the Three Stooges.

The slot will be the first branded game launched by Pariplay, with the supplier also gaining the rights to develop additional games featuring the comedy characters for smartphones and tablets.

The game is based around one of the trio’s short films, Disorder in the Court, which was released in 1936. The game has been developed using 3D technology and a brand-new game engine algorithm to enable free spins and more bonuses.

“The Three Stooges are true American icons after 80 years of success on stage, screen and television; few people fail to recognize the familiar names and images of Larry, Moe and Curly,” Pariplay Gili Lisani said of the deal. “The world famous The Three Stooges brand is a tremendous brand to augment our suite of Pariplay products and we look forward to developing more iGaming experiences with the property.”

C3 Entertainment was founded in 1959 as Comedy III Productions by the surviving members of the Three Stooges to manage the rights to the performers’ films, also handling licensing, advertising and promotion and film production.

The company’s vice president of licensing and consumer products Ani Khachoian said that the Three Stooges brand had already become a “major global presence” in the gambling market, with games featuring the characters already available via Realtime Gaming.

“Our Pariplay partnership gives our brand expanded placement in the international online marketplace while broadening the gaming options available to fans and gamers alike,” Khachoian explained.

The licensing deal was brokered by console games developer Majesco Entertainment, a 50 per cent stakeholder in GMS Entertainment.


GIQ Magazine Digital Edition