Betfair has launched a new football pools product following a deal with online sports betting operator Colossus Bets.
Betfair Pools offers players a wide selection of games for the World Cup and into the regular football season, including three-leg pools such as Pick 3s and the weekly guaranteed £10m Jackpot Pool. The service also offers a partial “Cash Out” option as successful tickets progress.
Betfair’s commercial director Bart Barden said: “We are delighted to offer Betfair customers a new way of betting on football, with the chance to win huge sums from small stakes. Pools is a great addition to our football offering.”
To win the Betfair £10,000,000 Colossus, players must pick 7 correct scores from the matches listed in the coupon. Players also win a consolation prize pool for getting the correct home/draw/away outcome in each match.
“We are delighted to be able to launch with Betfair, an operator who we have had a close association with for a significant period of time,” said Bernard Marantelli, founder and CEO of Colossus Bets. “We are looking forward to working with Betfair to bring a world class pool betting system to customers of football and other sports in the near future.”
It is Colossus Bets’ second B2B deal after its accumulator game went live with Ladbrokes’ BETDAQ earlier this month.
Betfair chief operating officer Mark Brooker added: “We are excited to launch Betfair Pools, which enables us to tap into the significant scale of pool betting available on Colossus, whilst supporting the market leading position we have built in “Cash Out” betting, and building upon that position with partial cash out betting in the pools product.”