Marketing News

Sportnco, the B2B subsidiary of French online betting operator France Pari, has expanded its operations with the launch of three new sports betting platforms.

The company now powers eight operators in total, with three new sports betting platforms recently launched in time for the World Cup.

This includes a new sports betting offering for PMU’s Belgian subsidiary Eurotiercé following the signing of a deal earlier this year. The product is available via Eurotiercé.be in three languages - Dutch, English and French – with the operator’s customers able to bet from a single account on pari-mutuel horse racing or fixed odds sports betting.

Sportnco also launched two new sports betting platforms for French horse racing tote specialist ZEturf, one for French players at and another for international customers via the operator’s Malta-licensed offering The product is available in three languages - French, English and Spanish.

For each of these new customers, Sportnco provides a fully integrated turnkey sports betting solution, including both the IT solutions and the trading : bets, odds and risk management services.

During the World Cup, Sportnco will deliver more than 4,500 bets – pre-match, live and pools – all managed by its in-house trading team based in France.

The company now powers eight sportsbooks in total, including more than half of platforms available in the licensed French market; NetBet, Genybet, Zeturf, France-Pari, Feelingbet and JOA.