UK bookmaker William Hill has renewed its sponsorship of the Scottish Sprint Cup in a three-year deal, with the race at Musselburgh offering the highest prize in Scottish Flat racing.

William Hill has sponsored the Scottish Sprint Cup for the last two years and will continue to do so until 2017. At £100,000, it is the most valuable race at Musselburgh, one of Scotland’s leading racecourses.

The deal marks the latest addition to the bookmaker’s Scottish sponsorship portfolio which also includes the Ayr Gold Cup Festival and headline sponsorship of the football Scottish Cup.

Bill Farnsworth, general manager at Musselburgh Racecourse said: “The Scottish Sprint Cup is Musselburgh’s flagship race day and we are absolutely thrilled to have the long-term backing of the UK’s No 1 Bookmaker.

“The continued support of William Hill means a huge amount to us as a progressive and aspirational racecourse. The £100,000 William Hill Scottish Sprint Cup and the William Hill Ayr Gold Cup, which is staged in September, are an excellent double act which are the standard bearers of Flat racing in Scotland.”

Fiona O’Donnell, Labour Member of Parliament for East Lothian, added: “It was a major feather in the cap for Musselburgh when they secured through William Hill the highest prize in Scottish Flat racing for the Scottish Sprint Cup. The announcement of William Hill’s continuing support for the Scottish Sprint Cup for the next three year is good news, not just for Musselburgh Racecourse but for the wider community and economy.”

Meanwhile, William Hill has this week launched a new horse race betting site for UK newspaper The Daily Mirror. MirrorRacing.com allows customers to place bet and catch up on all the racing coverage, news and expert tips from The Daily Mirror newspaper. It has also been optimised for mobile and tablet devices.

The bookmaker also revealed earlier this week that its Apple iOS sportsbook app has now been downloaded 2m times, with the landmark figure reached during England’s defeat against Italy last weekend during the World Cup.

The app was released in 2012, and hit 1m in downloaded in just over a year and 1.5m in early 2014. It has been downloaded more than 80,000 in the first 5 days of the World Cup. In March, William Hill also launched the app on Android while in recent weeks iOS versions were launched in both Spain and Italy in time for the World Cup.

Juergen Reutter, William Hill Online’s operations director, said: “This is a fantastic achievement and one of which we are extremely proud. Since we launched in 2012 we have aimed to offer the best, most seamless, customer experience regardless of screen size, device or operating system.

“Mobile is a fantastic way to engage with our customers anytime, anywhere and our iOS App has been fundamental in building that relationship. We don’t stand still and we constantly aim to improve our products.”

Related