Alderney-licensed sportsbook operator Marathonbet has become the new global betting partner for Premier League football club West Ham United.

The “long-term” partnership runs from the beginning of the 2014/15 season, with the operator also becoming the title partner of the club’s annual home pre-season match, The Marathonbet Cup.

West Ham United’s commercial director Felicity Croft said: “We are delighted to announce our new partnership with Marathonbet, a global brand with a long and successful association within football.

“With Marathonbet coming on board as the club’s global betting partner, this is an exciting time for both parties. I am sure the first-ever Marathonbet Cup will prove to be a prestigious pre-season match and the perfect way to kick-off the partnership.”

“We look forward to growing the relationship and working closely with Marathonbet in offering fans some exciting new promotions and joint initiative during this term," she said.

Marathonbet CEO Graham Luke said: “We’re delighted to have reached an agreement with West Ham United. The club is known throughout the world for its proud history and its loyal, passionate fanbase.

“The future of West Ham United also looks very bright with the club preparing to move to the Olympic Stadium. The club’s ambitions echo our own as we look to grow and expand into new territories. This global agreement is a key vehicle in helping us reach our strategic goals.”

Last season Marathonbet was the shirt sponsor for Fulham FC, although the club were eventually relegated and will play in the Championship next season.

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