International Game Technology (IGT) has become the latest high-profile supplier to establish a partnership with bwin.party digital entertainment, agreeing to launch its online and mobile games on the operator's US and European platforms.
IGT’s casino content will be made available in New Jersey’s regulated iGaming market through the NJ.PartyPoker.com site, launched through the operator’s partnership with the Borgata Hotel Casino and Spa, a long-term land-based customer of the supplier.
IGT games will also be rolled out internationally on PartyPoker.com and bwin.com, as well as through other bwin.party brands in regulated European markets. The operator will gain access to IGT’s compete games library through an integration with its Remote Game Server (RGS) solution.
“From the casino floor to online and mobile devices, IGT games are worldwide player favorites,” bwin.party’s director of games Golan Shaked said of the partnership. “Adding IGT’s portfolio of instantly recognizable, market-attuned content to our brands including bwin, partypoker and PartyCasino will provide great, additional fun and entertainment for our players.”
IGT’s commercial director of interactive Leigh Nissim commented that the agreement with bwin.party was a key milestone for the supplier’s “journey across regulated markets,” significantly extending the company’s presence in key territories around the world.
“bwin.party is one of the biggest igaming operators on the planet and our partnership confirms that as a supplier of premium casino content in regulated markets, IGT is a standout choice,” Nissim added.
The deal is the latest to be agreed by the operator as it moves to significantly expand the range of third-party casino products it offers, supported with exclusive proprietary games.
It agreed a deal to integrate Amaya Gaming Group’s Casino Gaming System to launch its games in New Jersey and Europe in November last year, following this with a strategic slots partnership with Williams Interactive in April of this year.
bwin.party CEO Norbert Teufelberger had previously revealed the partnership with IGT in April, following publication of the company's first quarter results, before today’s official announcement.