Sports data provider Betradar has launched in-play mini games, combining sports information and fast-paced casino game concepts, with Chinese sports lottery operator 500.com the first to roll out the product.
Currently only tennis and football mini games are available, with Betradar supplying its clients with in-play data for more than 50,000 matches in each sport, with live odds for more than 100 bet types.
Betradar has launched four live games, with the offering to be expanded in future, designed to offer players an immersive and fun betting experience.
The mini games are designed to leverage Betradar’s extensive in-play data, which combines with the casino mechanics to offer fast-paced betting cycles as a web widget that can be integrated into a bookmaker’s sidebar, or as a full-screen web app for mobile.
The integration of the product is facilitated by Betradar’s Remote Game Server, which went live earlier this year.
The supplier’s managing director of sales Erik Lorenz said the launch of the mini games was “the next step in the gamification of live betting.”
“Customers demand new entertainment products and services from betting operators and this is exactly what we provide with in-play mini games,” Lorenz explained. “With a new betting cycle starting every 3 minutes in average, we convert any live event to a thrilling gaming experience.”
The games have gone live with 500.com, a Chinese sports lottery operator listed on the New York Stock Exchange.
In related news, Betradar has also rolled out NextUp: Soccer, a live predictions game which sees players try to guess the next match incident during a game. Designed to be a second-screen betting solution, users can spin a wheel to randomly select a different event up to thirty times in each match, with the same number of payouts available.