Sports data provider Betradar has updated its live trading interface BetPal to launch an automated service that allows customers to trade on basketball, alongside football and tennis.

BetPal uses Betradar’s proprietary mathematical algorithms to trade sporting events, and features interfaces that let customers see all odds managed, including all relevant trading information such as live monitoring of market prices and alerts for market deviations.

It allows customers to automate their live trading operations, but still have the option to make changes to in-play prices if needed. The flexibility extends to allowing clients to create and trade any additional match or market, or even take full control of a match at any point.

The solution also comes with the supplier’s live data service, which provides the basis for live trading on up to 15,000 events each month.

Erik Lorenz, managing director of sales at Betradar’s parent company Sportradar, said the extension of the BetPal interface was a further completion of its market-leading live betting services.

“Our clients can choose all levels of automation from trading based purely on our live data, relying on our live odds service, trading matches via BetPal based on our live data and algorithms or completely outsource their trading by using our managed trading services,” Lorenz continued.

“This combination of services is unrivalled in the market and provides our clients a maximum degree of flexibility in their daily operations,” he added.


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