Sports broadcaster and data provider Satellite Information Services (SIS) is to broadcast Betfred’s in-store Saturday morning TV feature, the Betfred Bonus Hour, online via its digital streaming platform.
The Bonus Hour is a regular, and popular feature on Betfred’s in-store TV, which is already produced and delivered by SIS from its MediaCityUK studios to Betfred’s 1,400-strong retail estate, and will now be broadcast live to the operator’s registered online customers across Betfred.com and Totepool.com.
It features Betfred founder and chairman Fed Done, previewing the weekend’s sporting action and often gives customers a variety of special offers.
The feature has grown in popularity as a result of the regular Saturday afternoon accumulator bet available through the Totepool shops, Tote Scoop6, which has generated additional interest in the programme.
SIS director of strategic development Paul Baker commented that the service would give his company the opportunity to build on its existing streaming capability, showing the strength of its digital streaming platform.
The solution can broadcast across multi-platform devices and operating systems, covering web, mobile, tablet and connected TV.
“SIS has invested in a dedicated infrastructure as well as having developed key partnerships with the leading suppliers in the digital space in order to offer a ‘best in class’ digital streaming for the entire betting industry,” he explained.
“We’re delighted to be working with Betfred and extending our partnership following the success of Betfred TV,” Baker added.
The operator’s managing director John Haddock said he was delighted to bring the Bonus Hour online, making the special offers and match previews available to customers at Betfred.com and Totepool.com.