British bookmaker Betfred has extended its long-term relationship with lotteries and gaming software supplier GTECH to cover the Australian iGaming market, as it prepares for the launch of online sports betting and horse racing products.
The deal sees GTECH provide its MarginMaker betting platform for the launch of Betfred’s Australian offering, and follows the roll out of a mobile sportsbook in May this year.
It will be followed by the launch of online sportsbook and racebook products, due to go live in the coming months under a Northern Territory Gaming Commission licence.
The development of the mobile product was carried out in partnership between GTECH and Betfred’s front-end development agency, Manchester-based Degree 53, to create a new stand-alone system and ensure it was localised for Australian customers.
“We are delighted to have now launched our sports-only mobile site at m.betfred.com.au for the FIFA World Cup,” commented Betfred Australia MD Luke Brill. “This is the first of a multi-phased approach to the Australian market. The mobile site will soon be followed by stand-alone apps and then our full website and with racing.”
GTECH has provided its platform to power Betfred’s UK sportsbook for more than ten years.
The company’s senior vice president and chief operating officer for Europe, the Middle East and Africa, Declan Harkin, said GTECH was very excited to extend its partnership into the Australian market.
“This is the first such foreign venture we have worked on together, and we hope it is the first of many,” said Harkin.