Marketing News

Betradar has rolled out its new live streaming solution for online and mobile operators, with ten companies signed up to the service including bet365.

The service is an extension of Betradar's existing Live Channel product which was released for land-based operators last year.

The online and mobile stream currently offers a portfolio of over 5,000 international sporting events, with the company describing the release as a “key milestone” in the execution of its strategy.

“Live streaming remains a key entertainment factor and our goal is to set new standards with the Live Channel,” said Betradar managing director Erik Lorenz. “The enrichment of live streams with Betradar’s betting stimulating live data and gaming solutions provides a completely unique level of customer entertainment to punters.

“We are convinced that we will enable bookmakers to strengthen their offer significantly with our portfolio.”

The online version of Live Channel is provided via Betradar’s in-house developed Live Player, featuring Betradar’s Live Odds service for all live streaming matches.

Ten operators have signed up to service so far, with bet365 and Eastern European operators Favbet and Parimatch already live with the solution.