Playtech has integrated Rapid Fire Sports, a solution provided by Las Vegas-based supplier Metric Gaming, into its IMS back office system to enhance the betting offering of its licensee Gala Coral.

The Rapid Fire solution is designed to increase the range of betting options available to customers of Coral’s sportsbook offering. The in-play solution allows customers to bet on a high number of events in a match, such as the next action to occur during the game like free kicks, throw-ins or goal kicks.

Playtech explained that by combining external components with its player management and marketing tools, it  would enable licensees to have more opportunities to engage with players, and offers the option to add features such as game-specific and free spin bonuses to third-party products. It added that the integration highlighted the flexibility of Playtech’s open platform.

The supplier said that a number of its licensees have taken the opportunity to enhance their offerings with third-party solutions and content while retaining the IMS as their main back office system.

Playtech’s vice president of cross products Tony Khatskevich said the integration of Rapid Fire with Coral underlined the “outstanding flexibility” of the open platform “and the impact it can have on a licensee's gaming offering.”

“It significantly enhances the level of games licensees can make available to players and underlines the position of Playtech's IMS as the industry-leading back office system,” Khatskevich added.

The deal is the latest agreed by Metric after it sealed a partnership with Bonnier Gaming’s Redbet, and it has also entered the Latin American market through a partnership with Ocho Gaming.

Shares in Playtech plc. (Co. Data) (LSE:PTEC) were trading down 2.58 per cent in London early Wednesday at 603.00 pence per share.