The Advertising Standards Authority (ASA), the UK’s advertising watchdog, has upheld a complaint against an advertisement on 888sport’s website which failed to state clearly that significant conditions applied.

The website for 888sport included a page headed “BagBigOdds”, with text on the page stating: “Arsenal to win in 90 minutes 3/1”, underneath which was a large button labelled “BET NOW”.

Below this button further text stated: “1 Join now Open your account 2 Bet on Arsenal At the normal odds 3 Extra winnings Added the day after settlement.” At the foot of the page was a link to the terms and conditions of the promotion.

Despite understanding that the enhanced odds were only applied to the first £10 of any stake and that any remainder would be paid at the rate of the standard odds, one complainant challenged whether the ad misleadingly omitted a significant condition.

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