UK bookmaker has had an email promotion and an online advert banned by the UK advertising watchdog the Advertising Standards Authority (ASA) after they were found to be misleading for not clarifying that free bet offers were subject to significant limitations.

The email promotion and online advert were both for the operator’s site. The text in the email promotion stated: “Welcome to Betfred ... Your £10 Free Mobile Sports Bet is being processed ... In the meantime how do you fancy another Free Bet? Deposit and place your first real money bet, and we'll match it all the way up to £25 [link].”

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