Sky Betting and Gaming’s Sky Vegas brand has been warned over its  advertising conduct by the UK Advertising Standards Authority (ASA) after a sponsored search result and pages on its website were ruled to have failed to make clear the terms of a bonus promotion.

Two complaints were made, both of which were upheld. The sponsored search ad, which appeared on a mobile device, stated: “£10 Instantly Free For Joining Plus 200% Matched Bonus.” This linked to a landing page which then offered a “200 per cent first deposit bonus up to £1000,” with this in turn directing visitors to the Sky Vegas homepage, where they were told: “Play at Sky Vegas for the first time & you can get £10 completely free (no deposit required) plus a 200 per cent matched 1st deposit bonus up to £1,000.”

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