Coral Interactive, part of Gala Coral Group, has agreed a new two-year deal to become the official European betting partner of Premier League football club Everton FC.
The new partnership will see Coral deliver a range of dedicated interactive services to Everton, the club which finished last season in fifth place and began the new season with a 2-2 draw away to Leicester City over the weekend.
Richard Kenyon, Everton’s director of marketing and communications, said: “Coral Interactive are a renowned and respected betting brand and we are delighted to become part of their sporting stable for the next two years.
“We look forward to working together and developing a partnership that covers the traditional betting and the emerging interactive markets. We also welcome the support they have shown for our charity Everton in the Community and their generous donation will go to further the important work being undertaken across Merseyside.”
Primarily focusing on the traditional sportsbook market, the arrangement for seasons 2014/15 and 2015/16 will also see a significant contribution from the stake proceeds donated to Everton in the Community.
Matt Prevost, commercial Director of Coral Interactive, added: “We are delighted to be forming this exciting partnership with Everton Football Club. They are up there with the best football clubs in the Premier League and we look forward to providing a professional and engaging betting service to all the fans of the club.”