William Hill has further strengthened its football partnership portfolio with an agreement to serve as the official UK and Ireland betting partner of Barclays Premier League team Aston Villa.

The club’s acting chief executive Robin Russell said that he was delighted to add William Hill to a growing range of official partners.

“William Hill has been one of the leading brands in bookmaking for many years and the company has enjoyed a long and successful association with football, too,” Russell explained. “We look forward to an exciting and productive partnership with them.”

The operator’s chief marketing officer Kristof Fahy added that he was pleased to have become Aston Villa’s official betting partner for the UK and Ireland.

“Aston Villa is one of the oldest and most successful clubs in English football history and it's great to be associated with such a club,” Fahy said.

The partnership is the second of its kind to be signed by William Hill in the past week, after the operator agreed a similar deal with Southampton football club.

Under the terms of that deal, William Hill has become the south coast team’s betting partner for the 2014-15 Premier League season.

The operator also sponsors the main cup competition the Scottish Cup, and is also an official partner of the English Football Association.

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