Crystal Palace Football Club has announced William Hill Online as the club’s new official betting partner, the operator’s third betting partnership with a Premier League club this month.

William Hill agreed a deal earlier this week to serve as the official UK and Ireland betting partner of Aston Villa, and was also unveiled as the official betting partner for Southampton at the beginning of August.

“I am delighted to name one of the world’s leading betting and gaming companies William Hill as our new official betting partner and look forward to a successful and long-term association between the two parties,” said Crystal Palace chairman Steve Parish.

Crystal Palace, which has a shirt sponsorship deal with Optimal Payments, began the new Premier League season with a 2-1 defeat against Arsenal last weekend and is currently looking for a new manager to take over from the recently departed Tony Pulis.

“We’re delighted that William Hill Online has become the official betting partner of Crystal Palace Football Club,” said Kristof Fahy, William Hill’s chief marketing officer. “The Barclays Premier League is the most watched domestic football competition in the World - and this deal with Palace gives us a gateway to introduce a whole new global audience to the William Hill brand.”





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