Marketing News

US gaming supplier IGT has added Nevada to its multi-state wide area progressive jackpot game which already connects casino properties in New Jersey and South Dakota.

Wide area progressives refer to slot machines that are located in two or more casinos that have been linked together to generate high jackpots that increase as patrons play them.

IGT’s Powerbucks networked games in Nevada casinos are now linked to casinos in New Jersey and Deadwood, South Dakota. It follows the launch last week of Bally’s Cash Connection wide-area interstate progressive slot, with jackpot totals for Nevada and New Jersey combined for a larger reward.

IGT said that players can now find Powerbucks games at Boyd Gaming and Caesars Entertainment properties in Nevada and New Jersey and at several casinos in Deadwood.  

“The addition of Nevada to the Powerbucks link is a truly transformative milestone for the gaming industry and one that marks IGT's continued leadership in the WAP space,” said Joe Sigirst, IGT vice president of product development and global product management. “As the largest commercial gaming jurisdiction in the US, Nevada gives the Powerbucks network the critical mass needed to grow jackpot liquidity at an accelerated rate.”

Paul Chakmak, executive VP and chief operating officer of Boyd Gaming, said that the new and expanded Powerbucks was a “great addition” to its Nevada properties, as well as Borgata in Atlantic City, and provided players with an exciting new reason to visit a Boyd casino.

“By linking Powerbucks games together across the country, IGT and Boyd Gaming are giving players the potential for bigger jackpots and more opportunities to become an instant millionaire at a Boyd Gaming property,” he said.

Melissa Price, senior VP of gaming for Caesars Entertainment, added: “The millionaire-minting vision and capabilities of IGT's Powerbucks is in direct alignment with our Millionaire Maker powered by Total Rewards program. We are pleased to extend this program to our gaming floors in Nevada.”

IGT said that it worked very closely with the Nevada Gaming Control Board to garner all necessary approvals to bring Powerbucks to Nevada. The supplier has pioneered similar links for lottery markets with IGT's MegaHits and for tribal properties with the Native American Progressive System (NAPS).

In February of this year, the New Jersey Division for Gaming Enforcement approved regulations for interstate progressive slot machines. The division said last week that it remains open to discussions with other gaming jurisdictions that might wish to participate and is confident in the integrity of these wide area systems.

“The Division is pleased to have been at the forefront of passing regulations and reaching out to other jurisdictions to enable this expanded gaming opportunity for Atlantic City,” said DGE director David Rebuck. “We commend the efforts of the regulators, vendors, and casinos that have made this possible.”